DAZN UK

White branded cap with turquoise logo placed on fresh lemons in a red bowl

project overview

The Art of Sport was a creative campaign for DAZN spanning digital and print. The project focused on pushing the brand forward through bold imagery, expressive typography and a confident visual language. With CTAs taking a back seat, the work centred on brand impact and how the DAZN logo could interact with key messages.

project type

Brand Identity · Launch Campaign

year

2024

my role

Brand designer

client

DAZN UK